Define & refine what sets you apart from the rest
Creating a unique style guide & color palette for your collection will visually define & refine your product offering. The assets are created with a collaborative process that combines unique vision with trend market research to define your tone & positioning in the market. Color tools ensure consistency between Pantone, CMYK, RGB & spot colors among all visual applications, while a style guide defines your unique aesthetic, creating customer loyalty & cohesive visual merchandising.
COLOR CONSULTING
Working in-house with the North Face color team, we created bold, iconic color palettes for all product categories & seasons. With strategic color merchandising & story telling, we were able to unify the brands visual identity across the global market.
Each product category had a unique identity while staying true to our core color palette. By choosing colors that elevate the aesthetic of each product fabrication & creating tools for the design & marketing teams to share- the brand’s identity becomes iconic.